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Great news for Fitness Footwear! The OFT is investigating potentially misleading online pricing practices to protect consumers.


Today the Office of Fair Trading (OFT) turns its attention to misleading online prices, primarily focussing on deals, such as three-for-two offers and other areas where it is difficult for a consumer to clearly asses prices.


It will also analyse how companies use information about a consumer’s internet use to tailor individual prices.


The OFT hopes to complete the investigations by summer 2010.


Here are just some of the nefarious practices they will be looking out for:


  • Drip pricing - where cumulative charges and supplements are added throughout the buying process
  • Baiting sales - where a company advertises discounts to attract visitors whilst having few items actually on sale
  • Reference prices - artificially inflating the pre-sale price of an item in order to make the discount look more attractive.


    These are the three most common examples of online price deception.


    As anyone who shops with Fitness Footwear will know, we don’t condone or involve these underhand practices.


    Instead we clearly present discounted goods and 10% savings while winning growing numbers of customers with our stocks of half size shoes and Free UK delivery.


    We can appreciate that getting all the way to the checkout only to be hit by an expensive delivery charge is not only a huge turn off for our customers, but doesn’t provide customer satisfaction.


    So for straightforward shopping and Free UK delivery visit Fitness Footwear for the web’s widest choice of sports and outdoor shoes.


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